Startup stories: Sales / Recruiting / Fundraising are the same

It's funny how Sales, Recruiting, and Fundraising follow the exact same process

Step 1. Set up a google sheet

Step 2. Throw in some leads

• Sales? Find promising companies
• Recruiting? Find promising candidates
• Fundraising? Find promising investors

Step 3. Reach out to them

• Sales? People you know > Warm Intros > Cold outbound
• Recruiting? People you know > Warm Intros > Cold outbound
• Fundraising? Investors you know > Warn Intros > Cold outbound

Step 4. Run a parallel process

• Sales? Track pipeline $
• Recruiting? Track pipeline candidates
• Fundraising? Track pipeline VCs

Step 5. Follow up relentlessly

• Sales? Customer wants to do a follow up? Book on Monday
• Recruiting? Candidate not ready til next month? Reach out
• Fundraising? Investor will get back to you? Assume it's a no and move on

Step 6. Guarantee your own success